Similarly, Zynga’s 2011 IPO valued that company at $7 billion, though its shares have trended lower, and its market capitalization was at $4.2 billion on Tuesday. The price of its shares values the entire company at $7.1 billion. Other games include PetRescue Saga and Farm Heroes Saga.Įleven-year-old King was founded in Sweden, and it raised $500 million in its IPO. Its most popular game, Candy Crush Saga, boasts about 97 million users daily who manipulate colored candies to solve puzzles.

Revenue grew from $164 million in 2012 to $1.9 billion a year ago.

King said it had 408 million monthly active users at the end of last year, and it earned $567 million in 2013, up from $8 million a year before. Potential competitors in the puzzle genre should keep an eye on King’s games and especially the Saga series, as-despite their age-they continue to be the champions of their genre when it comes to revenue.PHOTOS: 35 of 2014’s Most Anticipated Movies Candy Crush Saga alone brought in $258 million in Q3, compared to Playrix’s Homescapes with $175 million. Revenue from all four Candy Crush titles made up $381 million, or 85 percent of the overall Q3 figure. King grossed $450 million across all of its games in Q3 2019, with $85 million, or 19 percent of that revenue coming from Candy Crush Soda Saga. iOS users spent significantly more: The 6 percent that represented iPad users spent an average of $17.41 each, and the 18 percent making up iPhone users spent $9.37. Google Play comprised 76 percent of the download numbers, with an average of $3.24 spent per download. also led in downloads with 68 million, or 17 percent, of Soda Saga’s 410 million first-time installs, it’s India that came in second place, with 50 million, or 12 percent.

It’s a different story when it comes to download share, however. For comparison, Great Britain, which came in second place for player spending, has contributed $135 million, or just under 7 percent, of Soda Saga’s lifetime revenue. King’s pop-themed match-three-the second oldest title in its sugary Candy Crush series-is especially popular in America, having accumulated $1.1 billion (55 percent) of its revenue in the U.S. Candy Crush Soda Saga has grossed more than $2 billion in lifetime revenue across both the App Store and Google Play since it became available in mid-2014, according to Sensor Tower Store Intelligence estimates.

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